Darn Good Yarn serves the $44B craft market by providing beautiful, lustrous handmade yarns and fabrics to knitters, crocheters and quilters. The materials are are upcycled from remnants from the production of silk saris and made by female artisans in India and Nepal who benefit from steady work. Founded in 2006 by Air Force veteran Nicole Snow, the firm serves crafters all over the world and provides employment for hundreds of people overseas and an additional nine people in the United States.